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Pathway 02 — Paid Growth and Enquiries
Paid search management for businesses that want to reach customers at the moment they are searching.
Google Ads works on intent: your ads appear for searches related to what you offer. Managing it well means planning campaigns around that intent, and making sure the landing page and tracking support the enquiry.
Fit Check
An honest fit check, so the right businesses enquire — and the wrong fit is pointed somewhere better.
What It Covers
This service is described at a general level here. Specific scope is agreed after reviewing your requirements.
We review your existing advertising account and website where relevant, and identify missing elements before new spend is planned.
Campaign strategy is prepared around your business objectives and the searches your potential customers actually make.
Where people land and how enquiries are measured are part of the plan — not an afterthought once budget is spent.
We monitor campaign progress, optimise based on findings, and report what the account is doing in terms of enquiries and objectives.
How It Works
Our general approach — understand, review, strategise, implement, monitor and report — tailored here to paid search.
We learn your business, objectives and the customers your ads need to reach.
We review your existing account, website and landing pages where relevant.
We prepare an advertising strategy and agree scope, budget approach, custom quotation and timeline.
We implement the agreed campaigns and tracking.
We monitor performance, optimise, report findings, and discuss next steps.
Before You Message Us
None of this is required before your first WhatsApp message. The initial consultation is a video meeting, where we discuss your business, your goals and whether this service is the right fit — before any quotation is prepared.
Before you message us, it helps to have:
Start on WhatsApp — +92 315 3487900
WhatsApp is our primary contact channel: +92 315 3487900
Pricing Approach
iRankexa does not publish fixed prices for Google Ads Management, because one price does not suit every business, market or campaign. Project timelines are discussed and agreed the same way — after evaluating requirements, scope and deliverables.
The initial consultation is free. Suitability and scope depend on reviewing your requirements, and a quotation is prepared only after that discussion.
Questions About Google Ads Management
Google Ads reaches people actively searching; Meta Ads reaches audiences on Facebook and Instagram who are not yet searching — but could be interested.
Paid search can start reaching people quickly once live, but enquiry volume depends on market, offer, budget and landing pages. Lead numbers or timelines are not guaranteed.
Budget suitability is assessed in the consultation, based on market and objectives. Management pricing is quoted on a custom basis after reviewing scope, fixed prices are not published, and ad spend is paid by the client to the platform.
Often the causes are targeting, search intent or the landing page experience. The account is reviewed first and findings explained before recommending changes.
Progress and findings against objectives — what the campaigns did, what it means, and what is recommended next. Reporting is part of the general working approach.
Related Services
Paid social advertising on Facebook and Instagram, for reaching audiences who are not yet searching — but could be interested.
Lead Generation for businesses that get attention — visits, clicks, followers — but not enough of the right enquiries.
Website design and development for businesses that need a new site — or a rebuild of one that is not doing its job.
Tell us about your business and what you want to achieve. A free initial consultation by video meeting is the first step — no fixed prices, and no guaranteed results promised.