PATHWAY 04 — CONTENT AND SOCIAL PRESENCE
Managed social media marketing for businesses whose audience needs to see them regularly before they are ready to enquire.
This service is your organic social presence — the content and consistency that keep your business in front of its audience. It is distinct from Meta Ads Management, which is paid advertising: no ad spend is managed under this page. The focus is practical presence planned around your business goals, not posting for its own sake.
Discuss Your Project on WhatsApp How the Free Consultation Works
FIT CHECK
An honest fit check, so the right businesses enquire — and the wrong fit is pointed somewhere better.
WHAT THIS SERVICE COVERS
The service is described at the confirmed general level — the specific scope for your business is agreed after reviewing your requirements, and set out in your custom quotation.
We review your existing social presence where relevant and identify missing elements, inconsistencies and opportunities.
Content direction is planned around your target audience and business goals, so what is published has a purpose beyond filling a feed.
Your presence is kept active and consistent, presenting your business professionally to the people researching you.
We monitor progress and report findings, and discuss how social activity is supporting your wider visibility and enquiry goals.
HOW IT WORKS
Our general approach — understand, review, strategise, implement, monitor and report — tailored here to this service. It is a working approach, not a proprietary system or a guarantee of outcomes.
We learn your business, audience and what social presence needs to achieve for you.
We review your existing profiles and content where relevant.
We prepare a social approach and agree scope, custom quotation and timeline with you.
We implement the agreed social media work.
We monitor progress, report findings, and discuss content and campaign opportunities.
WHAT TO PREPARE
None of this is required before the first WhatsApp message — it simply makes the free consultation more useful, because the discussion can start from your actual situation. The consultation itself is a video meeting with no fixed duration, arranged after you contact us. Its purpose is to understand your business, objectives, challenges and goals, and to discuss suitable services, recommendations and next steps.
Start on WhatsApp — +92 315 3487900
WhatsApp is our primary contact channel: +92 315 3487900
PRICING APPROACH
iRankexa does not publish fixed prices for Social Media Marketing, because one price does not suit every business. Before preparing a quotation, we discuss your business objectives, project scope, complexity, required services and expected deliverables. Project timelines are discussed and agreed the same way — after evaluating requirements, scope and deliverables. No guaranteed delivery dates are published.
The initial consultation is free. Suitability and scope depend on reviewing your requirements, and a quotation follows only where there is a suitable fit.
QUESTIONS ABOUT SOCIAL MEDIA MARKETING
Social Media Marketing is your organic presence — content and consistency on your profiles. Meta Ads Management is paid advertising. Many businesses discuss both; they are scoped as distinct services.
The platforms covered are agreed after reviewing your audience and your existing presence. The scope is set out in your custom quotation, rather than as a fixed published list.
Social media supports enquiries by keeping your business visible and consistent to its audience. It does not promise leads, follower growth or engagement results.
Content from you is not required before your first message, but existing profiles, brand material, photos of your real work (used with permission) and topics you want your audience to know about all make the consultation more useful.
There are no fixed prices. A custom quotation is prepared after discussing your objectives, scope, complexity, services and deliverables.
RELATED SERVICES
Content Strategy for businesses that need their content to do a job: reach the right people, explain the offer clearly, and support enquiries.
Paid social advertising on Facebook and Instagram, for reaching audiences who are not yet searching — but could be interested.
Lead Generation for businesses that get attention — visits, clicks, followers — but not enough of the right enquiries.
Tell us about your business and what you want to achieve. We will arrange a free initial consultation by video meeting and, where there is a suitable fit, prepare a custom quotation.